# Sensitivity Paste Guide > It usually takes consistent use. How to apply it and how long to give it. A plain-English guide with practical steps. ## Guides - [Applying Paste to a Sensitive Spot](https://how-to-use-sensitivity-toothpaste.pages.dev/apply-paste-to-sensitive-spot/): To apply paste to a sensitive spot, brush it on gently with a soft brush as part of your normal twice-daily routine, rather than rubbing it hard into the tooth. - [How Long to Give a Sensitivity Paste](https://how-to-use-sensitivity-toothpaste.pages.dev/how-long-sensitivity-toothpaste-takes/): How long sensitivity toothpaste takes varies from person to person, and some people notice little change at first. - [Why You Should Avoid Rinsing Straight Away](https://how-to-use-sensitivity-toothpaste.pages.dev/avoid-rinsing-after-sensitivity-paste/): Many dental organisations advise spitting out excess toothpaste but not rinsing with water straight afterwards, so the active ingredients and fluoride stay on. - [Switching Between Sensitivity Pastes](https://how-to-use-sensitivity-toothpaste.pages.dev/switching-sensitivity-brands/): Switching sensitivity brands is reasonable when a paste has had a fair trial without helping, or when you dislike the taste or feel. - [If Sensitivity Persists](https://how-to-use-sensitivity-toothpaste.pages.dev/sensitivity-persists-see-dentist/): If sensitivity persists despite regular, careful use of a sensitivity toothpaste, or if the pain is sharp, one-sided or comes with swelling, the next step is a. ## About - [About Sensitivity Paste Guide](https://how-to-use-sensitivity-toothpaste.pages.dev/about/): not medical advice, how the site is funded and how guides are made ## Optional - [RSS feed](https://how-to-use-sensitivity-toothpaste.pages.dev/feed.xml)